Digitalizing Corporate Training Content
Les Echos Publishing transforms its business model
Extension of the production workflow for Mobile
Les Echos Publishing had a print and Web production workflow. However, they wanted to diversify their offering to include a mobile-first solution to diversify their offering and further engage their B2B customers.
Not only did they need to extend their workflow to Mobile but the also needed native custom apps on Android and iOS platforms.
Gutenberg Technology's answer
Gutenberg Gutenberg Technology integrated a unified industrial workflow for the publication of personalized content for each App, generating the smartphone and table apps at the same time. By integrating dynamic content, such as RSS feeds, media feeds and other HTML5 widgets, it provided a rich and unique user experience, augmenting user engagement.
- Custom, branded tablets and smartphones, iOS and Android Apps
- Access & Purchase: subscription management
- Content customization by B2B customer
- Live content: RSS feeds and HTML5 widgets
THE FUTURE: FURTHER CONTENT PERSONALIZATION
User management system: Gutenberg Technology will give Les Echos Publishing's customers access to modify the content read by end users. An enhanced User experience with new, additional interactivity.
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