Digitalizing Corporate Training Content

Les Echos Publishing transforms its business model

  • Problem

    Extension of the production workflow for Mobile

    Les Echos Publishing had a print and Web production workflow. However, they wanted to diversify their offer by proposing a mobile-first solution to diversify their offer and engage further their B2B customers.
    Not only did they need to extend their workflow to Mobile but also have Native personalized Apps on Android and iOS platforms.

  • Gutenberg Technology's answer

    Unified Workflow

    Gutenberg Gutenberg Technology integrated a unified industrial workflow for the publication of personalized content for each App, being smartphone and tablet App at once. By integrating dynamic content, such as RSS feeds, media feeds and other HTML5 widgets, it provided a rich and unique user experience, augmenting the user's engagement.

    • Les Echos example
    • Les Echos example 2
    • Les Echos example 3
  • Features:

    • Custom, branded tablets and smartphones, iOS and Android Apps
    • Access & Purchase: subscriptions management
    • Content customization by B2B customer
    • Live content: RSS feeds and HTML5 widgets

    User management system: Gutenberg Technology will give access to Les Echos Publishing's customers to modify the content read by end users. An enhanced User experience with new, additional interactivities.

And you, how will we help you?