Digitize Educational Content

Cambridge University Press leverages its content by revolutionizing the user experience and content distribution

  • Problem

    Differentiation between Print and Digital learning experience and content distribution management for each platform

    The world's oldest publishing house aims "to further the University's mission by disseminating knowledge in the pursuit of education, learning and research at the highest international levels of excellence". Going digital was a compulsory step to follow learners's inclination and to enhance the learning outcomes. Still this step forward requires us to reshape the distribution process as there were many distribution platforms (Apple Store, Google Play, Amazon, proprietary platform...). Furthermore the user experience needed to be conceived of from a digital learning perspective with new capbabilities that print could not offer.

  • Gutenberg Technology's answer

    Gutenberg Technology proposed a seamless digital learning experience via a customized white-label ePub3 Reader and a centralized distribution solution for all platforms

    Gutenberg Technology provided an end-to-end publication manager where Cambridge's editors import, export and publish ePub3 content within a personalized ePub3 Reader for iOS, Android and Web platforms. The Reader gives an unprecedented user experience starting with fluid navigation, control over audio contents, many annotation options, voice recording, embedded Cambridge word dictionary, etc. Most of all, Gutenberg Technology unified all the whole distribution process, whether on Cambridge University Press' app store, or on other stores, through a simple but very efficient License Management Module. By using this module, Cambridge was able to create custom license packages for all its B2B and B2C customers, for marketing and sales purposes.

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  • Features:

    • ePub3 Reader on iOS and Android tablets and Web with advanced features
    • Bookshelf interface for learners
    • Digital Book Store with license distribution
    • Publication Manager for content upload and publication
  • Results

    Over 25.000 students regularly using the Bookshelf

    Over 6 million pages viewed

    Over 60 thousand highlights taken

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